Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
اقرأ المزيدIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
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اقرأ المزيدA perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
اقرأ المزيدProvides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
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